The Diary Of A CEO

The Man Who Calls BS On AI: AI Is The World’s Greatest SCAM, And They All Know It! | Ed Zitron

with Ed Zitron
27 Aug 2026 6 min read 1h 30m

Ed Zitron argues that generative AI is fundamentally a con — OpenAI lost $20.9 billion last year, users on a $200/month plan can burn $14,000 worth of compute, and the 'AI revenues' credited to Microsoft, Google, and Amazon mostly come from two unprofitable companies that require constant cash injections to survive. He contends that widespread AI adoption is largely non-consensual, driven by corporate forcing functions rather than genuine user demand, and that the trillion-dollar infrastructure build has no credible path to profitability.

Ed Zitron
“Amazon sent $50 billion to OpenAI this year. They sent $5 billion to Anthropic. Google sent $10 billion to Anthropic.”
Zitron is explaining how the biggest cloud companies are funding the very AI startups whose revenues prop up their own 'AI growth' narratives.
▶ 4:57
Ed Zitron
“This is the largest non-consensual push of technology in history.”
Zitron responds to claims of massive AI adoption, arguing users are forced into it by Google, Word, and Amazon defaults.
▶ 8:54
Ed Zitron
“On a $200 a month chat GPD subscription, you can burn $14,000 worth of tokens and on anthropics you can burn $8,000 for 200 bucks.”
Zitron cites Semi Analysis research to illustrate the massive gap between subscription revenue and actual compute costs.
▶ 13:03
Ed Zitron
“OpenAI lost $20.9 billion last year because people can burn as many tokens as they want.”
Zitron is explaining why AI companies' subscription models are structurally unsustainable.
▶ 13:26
Ed Zitron
“Uber burned through their entire annual token budget in three months.”
Zitron describes enterprise panic when OpenAI moved companies onto cost-reflective pricing in early 2026.
▶ 13:56
Ed Zitron is a tech industry commentator and PR veteran with over 15 years of experience, known for his sharply critical newsletter on the technology sector. He has become one of the most prominent skeptical voices on generative AI, arguing that the industry is built on unsustainable economics and misleading claims. His writing challenges the mainstream narrative around AI's transformative potential and the financial viability of companies like OpenAI and Anthropic.
1
AI subscriptions are massively subsidised by vendors Semi Analysis found that a $200/month ChatGPT subscriber can consume $14,000 worth of compute tokens, and even a $20/month user can burn $400. This means AI companies are effectively selling dollar bills for pennies to maintain user growth, with no disclosed path to closing the gap.
2
Enterprise AI 'adoption' collapsed when pricing turned real When OpenAI moved enterprises onto cost-reflective pricing in March 2026, Sam Altman admitted customers 'have a big problem with it.' Uber burned its entire annual token budget in three months. Actual willingness-to-pay at cost is far lower than headline adoption figures suggest.
3
Microsoft's AI revenue is largely circular money In fiscal year 2026, Microsoft generated ~$34 billion in AI-related revenue, but $24.1 billion came directly from OpenAI — a company Microsoft itself funds. That leaves roughly $10 billion of genuine external AI revenue against $115 billion in capex, with $175 billion planned for next year.